Premier League side Liverpool FC have signed a new deal with Chinese sports portal Hupu.com.
Liverpool FC, one of the world's most historic and famous football clubs, today announced a new partnership with China's leading sports portal Hupu.com to launch its official website in China. Ian Rush, Liverpool's record goal scorer and club ambassador, joined officials from HUPU and LFC to formally announce the new partnership on stage at the second HUPU International Sport Marketing Summit in Shanghai.
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Shanghai-based sports website HUPU was making headlines in the past month, but not for its sports coverage. Within two weeks, it was announced that they partnered with Liverpool FC to launch the football club’s first official Chinese site, and also with Agence France-Presse to launch a Chinese language sports service for Chinese audience.
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Liverpool FC has announced its intention to roll out a Chinese-language website. The club has been working with Hupu.com, a Chinese sports portal, to launch the website. Liverpool FC was the first European club to break into the online Chinese-speaking market.